How we helped this Fortune 500 FinTech client increase ARR by $4M
Business Problem(s)
Experian’s direct-to-consumer division was experiencing stagnation in conversion rates across its flagship subscription offerings, including credit monitoring, identity protection, and its CreditMatch product—an AI-powered marketplace that matches consumers with credit card and loan offers based on their credit profiles.
Despite high-intent traffic, users were dropping off before completing subscriptions or submitting lead forms. Experian needed a structured, data-driven approach to optimize conversion and unlock scalable revenue growth across these high-margin products.
What We Did
Propelytics led end-to-end conversion rate optimization across Experian’s digital funnels—specifically targeting the subscription flows for credit reports, FICO score access, identity theft protection, and CreditMatch.
Our efforts included:
Conducting funnel diagnostics to pinpoint drop-off in the CreditMatch lead form and prequalification flow.
A/B testing call-to-action copy and layout on CreditMatch offer pages to increase form completion and submission rates.
Redesigning subscription page layouts to simplify comparisons across credit monitoring and identity protection tiers.
Optimizing urgency messaging tied to limited-time offers (e.g., free dark web scans, premium score insights).
Collaborating with product, marketing, and engineering stakeholders to scale winning experiments across mobile and desktop traffic.
Results
- +$4M in incremental annual recurring revenue
- +17% lift in paid subscription conversion rate
FREE 30-MINUTE
ROI GROWTH MAPPING SESSION
Interested in unlocking more ROI? Schedule your complimentary 30-minute ROI Growth Mapping Strategy Session (a $1,775 value, no strings attached). This session is designed specifically for product/marketing leaders focused on driving scalable, measurable growth. If you’re ready to accelerate performance and impact, let’s chart your path forward.
Why Work With Us
Profit-first approach
Data is the new oil. We help you leverage it to fuel sustainable growth for your organization.
Proven Partner
Over 10 years of experience building and optimizing data & measurement programs for orgs of all sizes.
Worldclass Flexibility
Your are in the driver's seat! Month-to-month arrangements, pause or cancel anytime.
Working with Propelytics was a game changer. Their team brought a fresh perspective to our digital strategy and quickly earned the trust of both our product and analytics teams. What stood out most was their ability to take complex data and distill it into actionable, clear insights that aligned perfectly with our business goals. They didn’t just show us what was happening—they helped us understand why and what to do next. Whether it was navigating conversion funnel drop-off, running thoughtful A/B tests, or rethinking our value proposition messaging, Propelytics helped us move faster and smarter. Their work directly contributed to measurable revenue growth, and they made the process feel collaborative and seamless from day one.”
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